Seated at our table was a representative from Minute Clinic in New Jersey, who was interested in the transformation of Healthcare as it pertains to retail clinics, and a transformation I have been particularly interested in following as it started in MN as QuickMed ~2000 before being acquired by CVS, and academics Richard Bohmer & Clayton Christenson have written HBS case studies about Minute Clinic and it's clear disruptive impact on Healthcare which I have used while teaching the Medtech course at UST. An added bonus for me was seeing some very successful graduate school friends who were in the audience as well, Debbie Bein Baron, who is now in BD at Pfizer, and Bryan Gilpin who has been working for Boston Scientific internationally and in Massachussets over the past 8 years.
The main feeling I had coming away from the meeting is that the work presented at the conference focused on organizational change from within hospitals and providers, vs. the innovation & themes I have been exposed to in our marketplace and other settings strike me as much more in tune with the dramatic change required to make our healthcare systems and market function like the industry it needs to from more top-down marketplace reform in INCENTIVES and INDUSTRIAL PROCESS. The drivers I find most interesting in the dynamics of change are CONSUMER CHOICE and PROVIDER PAYMENT. Could we find a way to focus in more clearly on those areas as key drivers of innovation?
Minnesota Innovations in Medtech & Managed Care:
- QuickMed/MinuteClinic - retail care
- Zipnosis / Virtuwell - online care
- Definity Health - re-introduction of high-deductible health insurance, with corresponding legislative work to introduce Health Savings Accounts
- Optum, the services arm of United Health Group, comprised of Rx (pharmacy benefit management) Insight (data for fraud detection turned Big Data for effective healthcare intervention research), and Health (proactive health management based on industrial platforms that can evolve.),
- Fairview system experience as evidenced by Diabetes management with computerized care pathway recommendations, implementation of Zipnosis in the network, and proactive use of Patient-based electronic medical records.
Others I recognize as contributing core thought leadership in Healthcare Innovation, which I would have liked to have seen more development of in MIT's work, include:
- Regina Herzlinger (HBS! ~first healthcare and first woman academic) and her fabulous thinking on Consumer Driven Healthcare and the implications of evolving the industry around healthcare that consumers both want and can afford
- iTriage - I asked the closing keynote speaker, former CEO of Aetna, Ron Williams, to comment on this remarkable company that Aetna bought out of Denver, CO, started by two physicians, that can enable consumers to self-diagnose & triage their care and if connected to an insurance plan, know the cost involved to them for different option. He indicated it was "an app" that is useful to patients, but didn't elaborate further on the impact it could have on insurer's relationships with their members and patients' ability to interface effectively with providers.
- Atul Gawande's "Cheesecake Factory" concept - Why Can't Healthcare be Like the Cheesecake Factory? (August 2012 New Yorker article on Hospital Chains.) To me, this is the central question for true healthcare innovation aimed at both patient satisfaction and meeting the industrial goals of access, quality, and cost reduction.
- West Health and CMS Pilot projects - How can Technology Reduce the Cost of Healthcare? That question should be right up MIT Sloan's alley... the student presentations on product/technology ideas for investment were rather traditional, not what I would have expected from Sloan now.
- CarePathways by Richard Bohmer, HBS - where are we at with de-mystifying medicine and making it more process-directed and less of an art? How much more room is there? How far would we get in reducing the ~30% waste in Healthcare Expenditures through process improvements?